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Pricing and Selling Intricate Work

Your jumping-off point for building your skills and creating the cake business you want.

In this tutorial, we’ll share our tips and tricks for making a profit selling the work that inspires us. Learn from our mistakes as we walk you through our process from start to finish.

What you'll get:

  • 3 easy to digest video lessons
  • The pricing structure we used to raise our average wedding cake sale from $600 to $1400
  • Our wedding cake inquiry process start to finish
  • Our system for converting over 85% of our tastings into wedding clients who trust our design perspective
  • A PDF with tips and references to help you price and sell your cakes with confidence
  • Membership in our closed Facebook group for troubleshooting and inspiration

Class Outline:

  • Tips for building an audience who trusts you to create work that inspires you
  • Tasting tips
  • Our pricing formula

What People Are Saying:

I can easily double what I was asking for cakes before I took Pricing and Selling Intricate Work. I think my most expensive cake before the course was about $500 and I just quoted a cake for over a thousand dollars this past Spring. I'm pretty excited about that. I feel like those cakes are now within reach and I'm really confident in quoting them and designing them.

~ Catrina Staats, Homestead Kitchen

I decided to sign up for a one day private workshop with Heather to learn more about hand painting on cakes as well as talk about different business related topics. It was one of the best decisions I have made in a LONG time. I learned SO much in just a short amount of time and am kicking myself for not staying longer! Heather was so welcoming, kind and generous with her time and knowledge; and everything was so well organized from start to finish. I feel so lucky that I was able to visit and soak up just a tiny bit of her creative energy and unique approach to cake design. I left feeling so inspired and excited to apply these new techniques and practices to my own business. Joanna was also a gem to work with when setting up my workshop and figuring out logistics. Both ladies are just the absolute best!

~Ashley, Private Workshop Student

Over the last couple of years I have attended different group classes as well as a private workshop at Sweet Heather Anne. It is a lovely business with even better people. It amazes me how generous the group has been with sharing their knowledge and expertise-never making you feel less than. Most recently, I had a private workshop with Heather, her first, and mine too! She is a gracious hostess making you feel welcome and at ease. I had the opportunity to not only work along side her, but ask her questions about everything from cake design, assembly, price and general business advice. I would highly recommend the opportunity to work with such a nice person who just happens to make the most artistic, beautiful cakes in Michigan.

~Bree, Private Workshop Student